Last night on Parenthood—one of the few truly great shows on network television right now (Tuesdays at 10/9c on NBC)—Lauren Graham’s character, Sarah Braverman, engaged in a time-honored tradition: eating Jeni’s straight from the pint.

The episode was directed by actor and screenwriter Sam Jaeger, a Perrysburg, Ohio, native and Otterbein alumni, who plays Julia’s husband, Joel Graham, on the show.

You can watch it in full here.

It was the best kind of product placement—unpaid and unsolicited; they contacted us.

See the reaction on Twitter as it happened below.